Too Impatient to Smell the Roses - Exposure to Fast Food Impedes Happiness

Social Psychological and Personality Science
November 14, 2013
doi: 10.1177/1948550613511498

Julian House, Sanford E. DeVoe, Chen-Bo Zhong

Rotman School of Management, University of Toronto, 105 St. George Street, Toronto, Ontario, Canada M5S3E6

Abstract

We tested whether exposure to the ultimate symbols of an impatience culture—fast food—undermines people’s ability to experience happiness from savoring pleasurable experiences. Study 1 found that the concentration of fast-food restaurants in individuals’ neighborhoods predicted their tendencies to savor. Study 2 revealed that exposure to fast-food primes impeded participants’ ability to derive happiness from pictures of natural beauty. Study 3 showed that priming fast food undermined positive emotional responses to a beautiful melody by inducing greater impatience, measured by both subjective perception of time passage and self-reports of impatience experienced during the music. Together, these studies show that as pervasive symbols of impatience, fast food can inhibit savoring, producing negative consequences for how we experience pleasurable events.

http://spp.sagepub.com/content/early/2013/11/13/1948550613511498.abstract