Journal of Macromarketing
December 2013 vol. 33 no. 4 369-385
doi: 10.1177/0276146713491435
Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Graduate School of Business, Columbia University, 140 Riverside Drive, #5H, New York, NY 10024, USA
Abstract
Greedy Bastards, eager to achieve success in the business world, need helpful advice on steps toward climbing to the top. Drawing on the author’s 35-plus years of experience in teaching MBAs, the present treatise offers tips in the form of a self-help tutorial intended as an inspirational guide. In that spirit, the discussion covers pertinent aspects of business education; impression management (Dre$$ for $ucce$$); tips from travel services; ethics; borderline-legal corruption; unintended benefits such as obesity, traffic, cell phones, and impacts on popular culture – culminating in a Greedy Bastard’s Honor Roll of Civic Achievements.
http://jmk.sagepub.com/content/33/4/369.abstract
Sunday 1 December 2013
The Greedy Bastard’s Guide to Business
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